Marketing & campaigns
Email marketing & automation software
- Campaigns & newsletters
- Automations
- Contacts from the CRM
Email marketing software creates and sends campaigns to segmented lists and measures results; with marketing automation, sequences start automatically based on behaviour. In Odoo, contacts are the same as the CRM: a campaign generates leads that land straight in the pipeline, with no exports.
What email marketing & automation software is
It's the system that manages communications with contacts and customers: newsletters, campaigns, SMS and automated sequences. Integration makes the difference: when contacts live in the CRM, every sign-up, click or generated lead stays on the same profile, and marketing feeds sales directly instead of living in a separate tool.
From list to pipeline lead
Every interaction stays on the contact, shared with the CRM.
- 01
Lists & segments
Build segments by filtering CRM contacts by sector, behaviour or stage, respecting consents.
- 02
Campaign creation
Compose the email with a block editor and dynamic content, no designer needed.
- 03
Sending
Send the campaign or schedule it; sign-up and unsubscribe management included.
- 04
Automations
Sequences triggered by an action (sign-up, click, purchase) with timed and conditional steps.
- 05
Analytics & leads
Opens, clicks and conversions in dashboards; generated leads land straight in the CRM.
What Odoo's marketing handles
The features we most often configure for SMEs.
Drag-and-drop editor
Professional block-based emails with dynamic content, no code.
Segments from the CRM
Filter contacts by attributes and behaviour, on the same database as sales.
Marketing automation
Visual workflows with triggers, waits and branches on open, click or purchase.
SMS & events
SMS campaigns and event/registration management in the same suite as the CRM.
Metrics
Opens, clicks, conversions and unsubscribes in always-current dashboards.
Consents & unsubscribe
Opt-in and opt-out management to send in line with GDPR.
Standalone email tool vs integrated marketing
What changes between a disconnected email tool and one integrated with the CRM.
| Standalone email tool | Integrated marketing (Odoo) | |
|---|---|---|
| Contacts | Exported and re-imported | The same as the CRM |
| Generated leads | Manually moved into sales | Straight into the pipeline |
| Automations | Limited or on another tool | Integrated visual workflows |
| Consents | Handled separately | On the same contact |
| Metrics | Disconnected from sales | Linked to leads and revenue |
Marketing that feeds sales
Marketing isn't isolated: contacts live in the CRM, campaigns generate leads that enter the pipeline, and events or purchases can trigger automated sequences. It's the same contact across the whole journey, so you truly measure how much marketing contributes to revenue, not just opens and clicks.
Who it's for
SMEs with newsletters and campaigns
Those communicating with customers and contacts who want campaigns to bring measurable leads.
eCommerce and retail
Shops that want promotions, cart recovery and loyalty linked to stock and orders.
B2B with nurturing
Companies that nurture leads over time with automated sequences up to the sale.
Frequently asked questions
Frequently asked questions about email marketing software
What's good email marketing software for an SME?
For SMEs an integrated system with the CRM is best, so contacts are single and generated leads land in the pipeline. Odoo covers campaigns, automations, SMS and events; Gitogi configures it around your segments and consent compliance.
Does it connect to the CRM and sales?
Yes. Contacts are the same as the CRM and leads generated by campaigns enter the sales pipeline directly, with no exports.
Can I create automations?
Yes. With marketing automation you build visual workflows triggered by an action (sign-up, click, purchase) with timed and conditional steps.
Is it GDPR-compliant on consents?
Odoo manages opt-in and unsubscribe; compliance also depends on how you collect and document consents. During setup we configure the flow in line with GDPR.
How much does Odoo's marketing cost?
Prices and editions are on odoo.com (some SMS/email sends beyond a threshold use credits). Gitogi does not resell licences: we handle configuration, segments, automations and training. For an estimate, get in touch.
Can I start with marketing and add more?
Yes. You can activate marketing and CRM and add sales, eCommerce or events when needed, on the same platform.
Related processes
The same software also runs these processes
Campaigns that bring leads, not just opens
Tell us how you communicate with your contacts today: together we'll see how to configure Odoo's marketing linked to the CRM.
Updated June 2026
Odoo is a registered trademark of Odoo S.A. Gitogi is an Official Odoo Partner and handles analysis, configuration, data migration and training.