AI agent marketplaces

Get your business ready to buy and sell with AI agents

We help you prepare your business so that AI agents, whether yours or those of customers and suppliers, can buy and sell with you with clear controls in place: accurate, machine-readable data, limits set before purchases and a trial on a recurring purchase. Our research found no verifiable requests from Italian businesses to buy an agent marketplace; there are experiments and international offerings, which do not establish demand in Italy. Each activity must therefore be useful to your business even if that market never develops.

What we mean by an agent-to-agent marketplace

The same label covers three different things: a marketplace where people buy ready-made agents; agentic commerce, where an agent buys on a person's behalf; and a market where agents buy and sell services to one another without human involvement at every step. We help you prepare your business for the third scenario, which is still experimental.

What we clarify with you before starting

Which purchase could an agent make easier?

We start with a purchase your business already needs to make and identify what an agent could simplify. Without a concrete answer, there is no reason to start the project.

Who would you be dealing with?

Trading services requires identifiable, reliable counterparties. We establish with you who they would be and how to check that the services they offer match their descriptions.

Who controls spending and takes responsibility for errors?

Who is responsible if a service is paid for but never delivered? Who bears the cost if an agent buys the wrong service? We clarify these responsibilities with you: they need to be defined in contracts before an agent is allowed to make purchases.

What we do

We make your catalogue machine-readable
Your catalogue, availability and terms need to be accurate and readable by the external systems that will use them. We prepare them around your current needs: well-organised data is useful to your customers and your processes, even without an agent-to-agent market.
We set limits before any purchases
Before an agent buys anything, even in a trial, we agree with you on a spending cap, a list of approved counterparties and how to record each transaction. These controls are also useful for purchases made by people.
We assess and trial a recurring purchase
If you have a recurring order to simplify, we assess whether to automate it and run a trial with known suppliers and a low spending cap. We also measure how often a person needs to step in. The trial helps you assess that purchase; it does not establish that an agent-to-agent market exists.
We monitor concrete signs of change
We follow developments in standards, payments between systems and actual business requests. A technical development alone does not show that there is a buyer. We report the developments that make a difference to your business.

What we do not do

We do not sell a marketplace platform
We help you prepare your business and run a controlled trial, starting with a specific purchase. If you need an agent-to-agent market in future, you can assess it on the basis of this work.
We do not enable unrestricted automatic payments
We do not authorise an agent to spend without a cap, a list of approved counterparties and transaction records. No saving justifies that risk: controls come first, even in a trial.
We do not present an experiment as a market
International platforms and research exist. We assess what they show, without presenting them as evidence of an established market or using them to push you into acting.

What people would still need to do

If agents bought and sold services to one another, people would still need to decide who they could trade with, how much they could spend and what to do if a service was not delivered. Delegating the transaction to a system does not transfer responsibility.

Choose the counterparties

You decide who your business will trade with, just as you do with suppliers today. A system cannot take responsibility for that choice on your behalf.

Review spending

Someone in your business needs to check what was bought, how much was spent and whether the purchase was needed: weekly at first, then through spot checks. This is the same kind of oversight used for a company card.

Handle services that are not delivered

If a paid service is not delivered, a person needs to contact the counterparty and enforce the contract. Your business remains responsible for handling the dispute: we do not delegate it to agents.

Questions to ask yourself first

Which purchases do you make every month, with the same suppliers and on the same terms?
How much time do those orders take at the moment, from request to confirmation?
What spending cap would you set for purchases made by a system without human approval?
How do you currently check whether a counterparty is reliable, and which parts of that check could you automate?
If an automated order went wrong, what would the mistake cost and who would notice?

Facts and sources

If an AI system in the chain is intended to interact directly with a person, Article 50 of the AI Act — applicable since 2 August 2026 — requires that person to be informed that they are interacting with an AI system, unless this is obvious.

Commissione europea — AI Act, articolo 50consulted on 2026-09-20

Questions about agent-to-agent marketplaces

Do agent-to-agent marketplaces already exist?

International platforms and experiments exist. The fact that something is available does not tell you whether it would be useful to your business. That is why we start with a specific purchase you need to make.

What do you actually do?

We work on three activities: making your catalogue, availability and terms accurate and machine-readable; agreeing with you on a spending cap, approved counterparties and how to record transactions; and assessing and trialling the automation of a recurring purchase with known suppliers. Each activity must be useful on its own. Alongside this work, we monitor standards, payments and actual business requests.

How is this different from agentic commerce?

In agentic commerce, an assistant buys on behalf of a person, who remains the buyer. In an agent-to-agent marketplace, agents would buy and sell services to one another without human involvement at every step. Who carries out the transactions would change; people and businesses would remain responsible.

Is it worth preparing now?

Yes, if you start with what your business already needs: accurate, machine-readable product data, clear terms and spending controls. Each change must be useful even if this market never develops.

Could an agent buy without human approval?

That is something to assess for a specific purchase, with known suppliers and strict limits. Technical feasibility is only part of it: we need to work out with you how much time it could save, what a mistake would cost and who would need to step in. The trial helps you decide whether to automate that purchase.

What signs are you watching for?

We watch for shared standards and rules for identifying counterparties, payment tools designed for these exchanges and actual requests from Italian businesses. We report the developments that make a difference to your business.

Do you have a recurring purchase to simplify?

Tell us about an order you place every month: the steps involved, the time it takes and the controls needed. From there, we assess with you what preparation is needed and whether to run a controlled trial, based on your business's current needs.