eCommerce & online sales
eCommerce & online store software
- Catalog & variants
- Online payments
- Single stock across channels
eCommerce software publishes the catalog, manages checkout and collects online orders. In Odoo, the store is linked to inventory and accounting: an order reserves stock and gives rise to the invoice, so online and in-store sales draw on the same stock, with no mismatches between channels.
What integrated eCommerce software is
It's the platform you use to sell online: catalog, storefront, cart and payments. Integration makes the difference: when the eCommerce shares products, prices and stock with the rest of the suite, the online order follows the same flow as a regular sale and you don't have to keep site, stock and accounting aligned by hand.
From catalog to fulfilled order
The online order follows the same flow as a sale.
- 01
Catalog & storefront
Publish products, variants and images with a block editor; prices and availability come from the suite.
- 02
Checkout & payment
The customer buys with the payment methods you've enabled and computed shipping costs.
- 03
Order & stock reservation
The online order becomes a sales order that reserves stock in the warehouse, like a regular sale.
- 04
Shipping
Goods are prepared and shipped; the customer follows the order status from their portal.
- 05
Invoicing & after-sales
The invoice is created from the order and posts to accounting; returns and support stay linked to the customer.
What Odoo's eCommerce handles
The features we most often configure for SMEs.
Catalog with variants
Products with variants, attributes and images, published from the suite's own product records.
Block-based site
Build and edit pages with a drag-and-drop editor, multilingual and SEO-ready.
Payments & shipping
Enable the payment methods and carriers you prefer, with taxes and costs computed at checkout.
Shared stock
Online store and sales draw on the same warehouse: no overselling, no double counting.
Promotions & cross-sell
Coupons, discounts and related products to increase cart value.
Multilingual & SEO
Pages in multiple languages, optimised meta tags and URLs, integrated with blog and content.
Standalone vs integrated eCommerce
What changes between a disconnected online store and one integrated in the suite.
| Standalone eCommerce | Integrated eCommerce (Odoo) | |
|---|---|---|
| Catalog | Duplicated from the suite | The same product records |
| Stock | Aligned by hand, with overselling | Single across online and store |
| Orders | Exported and re-entered | Become sales orders |
| Invoicing | Handled separately | Linked to accounting |
| Prices | To sync between systems | Same price lists as sales |
One more channel, the same warehouse
eCommerce isn't an island: it shares products and price lists with Sales, reserves stock from Inventory and gives rise to the invoice in Accounting, exactly like an in-store sale. It's the same data crossing channels, so selling online doesn't mean running a second system in parallel.
Who it's for
Retail selling online
Shops that also sell online and want a single warehouse across store and eCommerce.
B2B with a catalog
Companies offering customers an ordering portal with dedicated price lists and reserved prices.
Those starting or rebuilding the site
Businesses that want a website and online store integrated with the suite from the start.
Frequently asked questions
Frequently asked questions about eCommerce software
What's good eCommerce software for an SME?
For SMEs an eCommerce integrated with inventory, sales and accounting is best, so stock and prices are single and orders follow the same flow. Odoo covers catalog, checkout, payments and SEO; Gitogi configures it around your products and channels.
Does it connect to inventory and accounting?
Yes. The online order reserves stock from the same warehouse and gives rise to the invoice in accounting, avoiding overselling and double entry.
Which payment methods can I use?
It depends on the providers you enable: Odoo integrates with the main payment providers. During setup we choose those suited to your market and customers.
Is the store multilingual and SEO-optimised?
Yes. You can publish pages in multiple languages, with optimised meta tags and URLs; the site is integrated with blog and content for organic visibility.
How much does Odoo's eCommerce cost?
Prices and editions are on odoo.com. Gitogi does not resell licences: we handle catalog, payments and shipping configuration, migration and training. For an estimate, get in touch.
Can I start with eCommerce and add more?
Yes. You can activate eCommerce and inventory and add sales, accounting or point of sale when needed, on the same platform.
Related processes
The same software also runs these processes
Sell online without a second system
Tell us what you sell and on which channels: together we'll see how to configure Odoo's eCommerce linked to inventory and accounting.
Updated June 2026
Odoo is a registered trademark of Odoo S.A. Gitogi is an Official Odoo Partner and handles analysis, configuration, data migration and training.